Alisa Martin

Sweat Equity: Prioritizing Customer Experience in 2021

Alisa Martin is a team writer and researcher for Exercise.com. She loves all things biology, fitness, and travel. Following a career in Molecular Pathology, Alisa spent a season as an ISSA personal trainer before moving to North Africa where she served as an English lecturer for a British university. She holds a BS in Clinical Laboratory Science from LSUHSC. In her free time, she enjoys morning jo... Happy New Year and welcome back to Sweat Equity Digital. We hope you enjoyed your holiday and h

Sweat Equity: Small Business Commerce Trends

Alisa Martin is a team writer and researcher for Exercise.com. She loves all things biology, fitness, and travel. Following a career in Molecular Pathology, Alisa spent a season as an ISSA personal trainer before moving to North Africa where she served as an English lecturer for a British university. She holds a BS in Clinical Laboratory Science from LSUHSC. In her free time, she enjoys morning jo... Welcome back to Sweat Equity Digital. In this week’s edition, we’ll take a look at a few busine

Sweat Equity: Rethinking Your Customer Experience (CX) Strategy

Alisa Martin is a team writer and researcher for Exercise.com. She loves all things biology, fitness, and travel. Following a career in Molecular Pathology, Alisa spent a season as an ISSA personal trainer before moving to North Africa where she served as an English lecturer for a British university. She holds a BS in Clinical Laboratory Science from LSUHSC. In her free time, she enjoys morning jo... Welcome back to Sweat Equity Digital. This week we’re looking at doing a little spring cleaning

Gym Email Marketing: The Ultimate Guide | Exercise.com

Alisa Martin is a team writer and researcher for Exercise.com. She loves all things biology, fitness, and travel. Following a career in Molecular Pathology, Alisa spent a season as an ISSA personal trainer before moving to North Africa where she served as an English lecturer for a British university. She holds a BS in Clinical Laboratory Science from LSUHSC. In her free time, she enjoys morning jo... We’ve covered the benefits of gym management software, but have you considered all of the ways

Fitness Business Strategy Tips & Tricks | Sweat Equity | Exercise.com

It’s the season of love. Your inbox this month was undoubtedly flooded with marketing emails for the most romantic day of the year, Valentine’s Day. What these emails likely failed to address is that with love comes an array of other emotions including fear and frustration. For a business owner who loves their business, you’re likely familiar with the not-so-romantic feelings that accompany your love for the company that you’ve created. Fret not – we’re here to help! In this issue of Sweat Equ

Sweat Equity: Preparing for Online Holiday Shopping

Welcome back to Sweat Equity Digital. We’re continuing to look into the 2020 holiday shopping season. This week, we’re diving into keeping sales strong beyond the Black Friday online shopping extravaganza. With a little analysis and optimization, you can make a seamless transition from Black Friday deals to full-on holiday sales. New This Week: Preparing your fitness business for online holiday shopping…Fitness professionals and the use of genetic information to personalize training programs…Ha

Sweat Equity: 2021 Fitness Trends

Alisa Martin is a team writer and researcher for Exercise.com. She loves all things biology, fitness, and travel. Following a career in Molecular Pathology, Alisa spent a season as an ISSA personal trainer before moving to North Africa where she served as an English lecturer for a British university. She holds a BS in Clinical Laboratory Science from LSUHSC. In her free time, she enjoys morning jo... Welcome back to Sweat Equity Digital. No doubt, 2020 has been a challenging year. Some witnesse
Bob Vila •

The Best Citrus Juicers for the Kitchen

Don’t be fooled by the BLACK+DECKER 32-ounce Citrus Juicer’s simple design. This juicer is compact enough to leave on your kitchen counter and is designed with some favorite features that’ll make daily juicing a breeze. The juicer features two auto-reversing juicing cones to ensure maximum juice extraction and an adjustable pulp control for ideal juice consistency. There is a pulp basket that collects the pulp, which is helpful if the pulp is going to be used in a recipe. The basket also makes
Bob Vila •

The Best Treadmill Desks for Walking While You Work

The Goplus Under Desk Electric Treadmill’s combination of slim design and a spacious walking platform make it a nice fitness accessory for your work space. The treadmill has an LED touch display to monitor time, distance, calories, and speed. But you can also control the treadmill from the remote control while in motion, which also has an emergency shutoff button. With 12 exercise programs and a speed range of 0.5 to 4 miles per hour, you can increase cardiovascular endurance and maybe even she
Bob Vila •

The Best Countertop Water Filters for the Kitchen

The APEX Quality Countertop Drinking Water Filter fits on the countertop next to the kitchen sink. Installation, which is quick and easy, requires connection to the kitchen sink faucet with the provided hardware. The filter eliminates 99.9 percent of contaminants while preserving calcium, magnesium, potassium, sodium, and other essential trace elements. The dual filtration system and replaceable filters are made with activated carbon and ion exchange resin. They have a filter capacity of approx
Bob Vila •

The Best Home Stereo System for Your Entertainment

The Boytone BT-210FB wireless stereo uses Bluetooth technology to stream music and is compatible with most Bluetooth-enabled smartphones, computers, or tablets. These devices remain connected up to 33 feet away from the stereo. There’s a 3.5mm audio jack for non-Bluetooth devices as well. This budget-friendly stereo features two speakers, both with a subwoofer, a built-in amplifier, and a 30-watt audio output. A wireless remote control is included and the entire system measures 22 by 10.25 inch
Bob Vila •

The Best Humidifiers for Plants

The LEVOIT 6L Warm and Cool Mist Ultrasonic Air Vaporizer’s large water tank and automatic setting and sensors give you customized control over your space’s humidity levels, adjusting the humidity according to preset levels. The unit comes with a remote, which allows you to adjust the settings without leaving your bed or desk. Other notable features include both warm- and cool-mist dispersion, an aromatherapy feature for essential oil use, and ultra-quiet operation. The unit can provide humidity
Bob Vila •

The Best Desks for the Home or Office

Practicality meets function with the VASAGLE Industrial Side Table. This table’s warm tones and rolling casters allow it to blend nicely in a variety of spaces. The tabletop is 19.7 inches long and 13.8 inches wide, providing ample space for a laptop, mouse, and a snack. When you’re not working, the table can double as a dining space or an end table. The steel frame can hold up to 55 pounds, is 24 inches tall, and has an open side to maneuver around and under furniture. The desktop comes in six
Bob Vila •

The Best Pull-up Bars for the Home Gym

The CAP Barbell Power Rack lets you do much more than just pull-ups. With a maximum weight capacity of 500 pounds, it can support you as well as weighted accessories for strength training. The stand is also compatible with tension bands, suspension training systems, and even weight bars. The double-gusseted uprights provide stability and security, and there’s even two J-cup catches to hold weights. It’s made of 11-gauge and 12-gauge steel and comes in seven colors. The rack’s footprint is 46 inc
Bob Vila •

The Best Smart Scales for a Healthy Home

The eufy smart scale’s sleek design catches the eye, but its looks are hardly its best feature. The scale has an anti-slip surface, ITO coating, and two sensors for accurate readings. Bluetooth enabled, the eufy can send data to your smartphone. The scale can track 14 measurements, including weight, body fat percentage, muscle mass, bone mass, and hydration. The scale comes with free access to its EufyLife app. Those using a different fitness tracking app will find that it integrates seamlessly
Bob Vila •

Solved! Does Grass Seed Go Bad?

Q: I purchased two bags of grass seed last spring, and I am finally getting around to using them. However, one of the bags now has a musty odor. Does grass seed go bad? A: Everyone wants a lush lawn with minimal effort and minimal expense, and planting grass seed can be a cost-effective solution. Known for its resilience, grass seed can typically last anywhere from two to 10 years, although the germination rate presented on the seeds’ package drops by 10 percent every year. As well, it’s cruci

Coronavirus Online Training Tips & Resources | Sweat Equity | Exercise.com

Surprised by our digital newsletter “hitting the stands” earlier than usual? Given the current state of the world and the shuttering of gyms across the globe, we wanted to get some strategies and resources to you as quickly as possible; strategies we hope you’ll find helpful in the coming days and weeks. With social distancing in play and an economic crisis on the horizon, fitness businesses and professionals are thinking creatively about how to maintain revenue streams and how to continue offe

Social Media for Fitness Businesses | Sweat Equity | Exercise.com

In this week’s edition of Sweat Equity, we’ll take a look at social media’s role in business strategy. We’ve also included insights regarding branding and business automation, and we will continue to bring you trending practices that can help streamline your fitness business’s operation and growth. Another hot topic for 2020 is the growth of online personal training. Is in-person training going to completely disappear? Hardly not, but online training options are definitely offering some fierce

Tackling Remote Work Challenges | Sweat Equity | Exercise.com

The advice below isn’t relative only to the era of pandemics. Keep it handy for any type of unexpected fluctuation in business flow. Objectivity is the key to gauging your business’s trajectory in any phase. The Power of Routines and Space For many of you, working from home is old-hat. And for others, it’s a new adventure. Either way, add the complexity of partners and/or children doing the same with a side of social distancing, and you’ve got yourself a recipe for frustration. Here are some w

Coronavirus Fitness Business Survival Tips | Sweat Equity | Exercise.com

Exercise can help combat anxiety during times of uncertainty With communities facing high levels of stress and uncertainty, it’s critical to (as much as possible) adopt a holistic approach when caring for your clients. Many are facing unimaginable hardships and extremely stressful circumstances. If your clients are unable to maintain full training schedules, work with them to make necessary modifications. Right now your clients need support and encouragement; make sure they know you are able to
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